T H E F L O W E R S H O W
The Philadelphia Flower Show is the world's largest. Celebrating horticulture in the UK, the 2013 theme was Brilliant! This campaign grew around the city and wrapped the Pennsylvania Convention Center – from billboards on the Ben Franklin bridge to buses down Broad Street and on all merchandise sold at the show. The creative was designed as an icon, capturing the feeling and flowers of London.
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2013
Pennsylvania Horticultural Society
