R O T H M A N I N S T I T U T E
Rothman Institute is the region's premier provider of world-class orthopaedic care. This campaign was concepted to announce that Rothman had been named The Official Orthopaedists of ALL FOUR Philly sports teams; the Sixers, Eagles, Phillies and Flyers, which is to medicine what the SuperBowl is to sports - a big deal. And while to that medical world, this means prestigious, fancy, we're-the-best, medicial things... to my world (the patient's world), this simply means that the same doctors performing ACL surgery on Philly's franchise players are also opperating on little ol' me. Let's call this a humble brag.
The concept here puts the patient first. Yes, Rothman is the Official Orthopaedists of the Philadelphia 76ers. But they are first, the Official Orthopaedists of you. and Stan from around the way who just plays pinochle on Thursday nights.
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2015
Concept Campaign
(un-published)
A R E N A P O S T E R S
