P R O V I D E N T B A N K
There's nothing small about small business. I learned that watching my mother build her company from the dining room table up. It's hard. And crazy and worth it. It's not all cash flow and roses and shiny front store windows, but there is beauty in the true of story of the small business hustle - that passion, the late nights, the dreams and doubts and success, the grind is gorgeous. This campaign captures the real emotion of a small business owner pairing it with Provident's account built for businesses. The campaign expanded into 4 product lines and is currently running.
----
2016 ADDY WINNER
SILVER Integrated Campaign
SILVER Magazine Advertising Campaign
SILVER Newspaper Advertising