M I C R O S O F T x N F L
K A T I E S O W E R S
This work tells the story of Katie Sowers, the first woman to coach on the SF 49ers and the first woman to coach in the Super Bowl. Now, here's the part I love... this wasn't a Super Bowl brief. It wasn't a brief for "gender" or "diversity" ... it was simply an ask to sell a laptop because Microsoft is the official laptop of the NFL... but I wanted to tell a story that hadn't been told. That's our job as advertisers/storytellers. Then Katie made it to the Super Bowl. And this made it into the hearts of young girls around the country. This is Microsoft's Super Bowl 2020 Commercial.
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TV
Super Bowl 2020
Print/DOOH
Social/OLA