S O U N D I T O U T x A D C O U N C I L
How do you get children to go beyond, "I'm fine" when talking to their parents about mental health? Find a language both parents & kids speak fluently... one already engrained in culture and one with the power to speak to every emotion... music. Real artists met with real children around the country and from raw, revealing & emotional conversations with the presence of therapists like Dr. Jess, Dr. Alfie & Therese Kempf... the artists crafted songs from the feelings of those kids, so when they can't find the language... they can find the lyrics. An album. A music video. A digital hub full of resources for parents. Print, OOH, social and so much more. This work is why I work.
“The generational stigma and subsequent gravity of mental health conversations in my community have been top of mind more than ever. It feels inaccessible not only from a lack of tools, but from a lack of the language to talk about it – especially for a child. The lyrics of music, however, have the magic to speak on every emotion for a sound mind,” said Gabrielle Shirdan, VP Creative Director. “Sound It Out tells the stories that haven’t been told and uses music as an instrument to shift the culture of mental health — tools every child should grow up with. This work is for a kid in Brooklyn just trying to tell his father how he feels.”
“The most impressionable minds of any group of people are the minds of children. In America, the most systematically attacked and targeted community is the ‘Black’ community,” said KAMAUU, who wrote and recorded a song inspired by his conversation with Howie, a 14-year-old from New York.
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Album available on Tidal, Spotify, Amazon & Apple
Music Video
Making Of Films
Print / OOH / Digital / Social
Web
Game
English & Spanish
