I ' M N O T A D O C T O R
This came from a real place. I created the headline "I'm Not A Doctor" from an actual expeirence and this campaign works to show the human side of healthcare, standing out amongst the white lab coats and physcian preached practices that are typical in this category. I'm Not A Doctor, But I Know What I Want From One gives power to the patient.
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2014 Advertising Age Healthcare Marketing Impact Awards
GOLD Integrated Campaign of The Year
GOLD Print Campaign of The Year
GOLD Radio Campaign of The Year
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