K E N N E D Y H E A L T H
When your child falls down, he calls the name, Mom. Mom calls the name, Kennedy Health. & that was the thought behind this campaign for announcing Kennedy Health's recent name change. The challenge was in finding the reason for people to care about a hospital's name change - why does that name matter to them? Because the Kennedy name is there for the names that matter most to them - Mom. Dad. Pop. Monteiz. Phillip. [insert name of someone you love here]. There is so much in a name. The story is already there. In health, two names matter most. Yours & ours.
This campaign included two major train station takeovers in South Jersey, with over 100 posters, floor graphics, wall wraps and flags all designed with names.
S M I L E Y F A C E S & R A I N B O W S
Remember the first time you saw your work on the street? That childlike creative feeling. When you realized your art has gone from the front doors of your mother's fridge to the corners of the city? To art direct an authentic "Names That Matter" moment, I tapped into the craft time of this little freelancer. Watch her see it for the first time below.